Sustainable investing has become one of the most discussed and least understood ideas in personal finance over the past decade. I’ve seen it evolve and change throughout the latter years of my time in the industry. The terminology shifts every few years. The marketing has run ahead of the substance.

The rise of what became known as Ethical Investing was a real feature of the latter years of my career. In the early years folk weren’t sure how important it was going to be, nor was there any early governance on what Ethical Investing actually comprised. What make one product

When someone is considering ethical investing for the first time, the question they ask first (or worry about silently) is almost always the same: do ethical funds underperform? It’s a fair question, and one the ethical investing industry has historically been bad at answering directly. The marketing tends toward “you

If you’ve decided you want to invest in line with your values, the next question is the one that most articles on ethical investing skip: where do you actually put the money? Ethical investing in a UK ISA is more practical than it was even five years ago, but the

If you’ve ever tried to invest in line with your values, you’ll have noticed something frustrating. The financial industry uses about a dozen different labels for what looks, on the face of it, like the same thing. Ethical funds. ESG funds. SRI funds. Sustainable funds. Impact funds. Responsible investing. Green