Confusing the two is one of the most costly financial mistakes UK adults make.
Investing doesn't have to be complicated.
Plain-English guides, books and resources for UK adults who know
they should be investing — and want to start doing it properly.
25+
years investing experience
3
books in the series
100%
UK-specific content
Our philosophy
Investing isn't exciting. That's the point.
The best investment strategy is the one you understand, stick to, and barely have to think about. That’s what this site is built around.
No hot tips. No market timing. No jargon. Just the fundamentals that actually work over the long term — explained clearly, in UK English, for UK investors.
Keep it simple
The simplest approach is usually the best one.
Think long term
Time in the market beats timing the market.
Watch the charges
Fees are the one thing you can always control.
UK-specific
ISAs, SIPPs, and platforms built for UK investors.
THE BOOKS
A series built around you
Every book in the Simple Investing series takes the same approach: plain English, UK-specific, no jargon. Each is written for a specific
reader at a specific point in their life.
Simple Investing for Absolute Beginners
Simple Investing for Women
Simple Investing for people in Their Twenties
FOR TWENTY – SOMETHINGS
Smart money moves for young adults who have better things to do
Who is this for?
Find your path in
Simple Investing is for UK adults who want to start investing — or do
it better. Where you begin depends on where you are right now.
Complete Beginners
You’ve never invested before and you’re not sure where to start. You want it explained clearly, without the jargon.
Women Investor
You’re aware of the gender pension gap and want to do something about it — without needing a finance degree.
In Your Twenties
You’ve heard about compound interest and you want to understand what it actually means for your money — and your future.
Free resources
Learn at your own pace
Everything on this site is free to read. Start with what’s most relevant
to you right now.
What is investing __ and
why does it matter ?
why does it matter ?
The plain-English introduction that
should exist everywhere but doesn’t.
What is a stock and shares ISA ?
The best deal the UK government offers ordinary savers — and most people have never opened one.
What happens when market fall?
It will happen. Here’s what it actually means — and what you should do about it.
The best investment platforms for UK beginners
Honest comparisons of where to open your first account.
LATEST ARTICLE
From the blog
Getting Started
The difference between saving and investing — and why it matters
8 min read
Feb 2025
ISAs & PENSION
The gender pension gap: what it is and what you can do about it
At retirement, the average woman has a pension pot half the size of the average man’s. Here’s why — and what to do.
12 min read
Feb 2025
THE LONG GAME
Why investing in your twenties is the best financial decision you can make
The maths of compound growth, shown clearly. The difference is bigger than you think.
9 min read
Feb 2025
Free chapter
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spam, no sales pressure. Just a chapter of the book.